01 — THE ARCH & THE PILLAR
An architectural form framing the beating heart.
The shape of the Arc de Triomphe is echoed at the heart of the dial: an arch frames and highlights the beating heart of the Sellita SW200 movement.
It extends into a pillar bearing the name MAISON MORFIN vertically. The signature thus becomes an integral part of the architecture, echoing one of the monument's pillars.
The arch and its pillar, reinterpreted on the scale of a watch dial.